Special events are a part of most nonprofit’s marketing mix and can serve as a tremendous way to raise money or advance the nonprofit Brand. They also can be a huge drain on staff and volunteer time with little benefit. Events can be used to create presence, showcase accomplishments, engage volunteers, show appreciation for support, identify prospects and many other marketing objectives. The key to the events success involves understanding exactly what the organization wants from the event and then to design accordingly.
BHA has experience with designing dozens of events and can work with staff and or board members on creating events that align with marketing objectives. We can help the organization advance its work while avoiding staff time drain and financial losses.