In his highly regarded TED Talk, Simon Sinek discusses the “why” as the most important inquiry for organizational leadership’s focus.  He asserts and we agree that “the what” and “the how” follow much more easily and effectively once you know the answer to "why" you are doing something.  The work that gets done in the Strategic Thinking circle is mostly concerned with answering the “why" are we doing this.

Barbara Healy Associates leads organizations through an interactive process that identifies what calls to the leadership of the organization and then builds a compelling statement that reflects,at its core, the reason why the organization exists.  Understanding this "why" creates alignment and purpose for the leadership team and the entire organization.