The backbone of any organization’s resource development needs to come from the loyal supporters that believe in the mission of the organization and truly believe that the organization’s work is advancing that mission. For a donor to continue to support an organization, year after year they need to feel an ongoing connection with the organization’s work and feel appreciated for their support. Far too often these donors are taken for granted as the organization directs its resources toward finding new donors. BHA works with the organization to craft strategies to work with the annual donors. We do this by creating engagement activities that recognize their importance to the organization, communication approaches that keep the donors informed, and a recognition plan that lets the donor know how important they are to the organization's work.